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It helps the skin to regenerate, thus reinforcing the action of your moisturiser&nbsp;and increasing the effectiveness of your skin care routine. Don't leave it out of your skin regime... And here's why.<br /> When serums arrived on the market, they started a little revolution in our skin care routine. With a serum, you are giving yourself a fighting chance to keep your beautiful, young skin." } }, { "@type":"ListItem", "position": 2, "url" : "https://www.loreal-paris.com.sg/beauty-magazine/purple-shampoo", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Purple Shampoo", "image":{ "@type":"ImageObject", "url":"https://www.loreal-paris.com.sg/-/media/project/loreal/brand-sites/oap/apac/sg/articles/2000x900_purple-shampoo-(1).jpg?rev=2e7beb33810944c2818ab55e5deb3b76", "height":900, "width":2000 }, "datePublished": "2021-10-01T06:47:52+00:00", "dateModified": "2022-01-06T14:31:53+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.loreal-paris.com.sg/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=043a5893295a412fb46ec561cbd31147", "width":189, "height":60 } }, "description":"Everything you want to know about serums. This ultra-concentrated elixir – face serum – is one of our main tips for beautiful skin. It helps the skin to regenerate, thus reinforcing the action of your moisturiser and increasing the effectiveness of your skin care routine. Don't leave it out of your skin regime... And here's why. When serums arrived on the market, they started a little revolution in our skin care routine. With a serum, you are giving yourself a fighting chance to keep your beautiful, young skin." } }, { "@type":"ListItem", "position": 3, "url" : "https://www.loreal-paris.com.sg/beauty-magazine/5-top-tips-for-covering-greys-at-home-like-a-pro", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"5 top tips for covering greys at home like a pro", "image":{ "@type":"ImageObject", "url":"https://www.loreal-paris.com.sg/-/media/project/loreal/brand-sites/oap/apac/sg/products/hair/hair-color/magic-retouch/spray/hero/morena-baccarin-magic-retouch-spray-hero.jpg?rev=5beaea8f1ff0477aa201298a255cdd29", "height":900, "width":2000 }, "datePublished": "2021-10-01T06:47:26+00:00", "dateModified": "2022-01-06T14:29:59+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.loreal-paris.com.sg/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=043a5893295a412fb46ec561cbd31147", "width":189, "height":60 } }, "description":"As we grow older, the pigment in our hair begins to reduce due to the lack of melanin production in the hair follicles, causing the hair to grow un-pigmented i.e. grey and white. Going grey looks different to everyone because of our natural genetic make-up; for some it&rsquo;s caused by stress, it may be hereditary or a diet lacking in Vitamin B.&nbsp;<br /> <br /> With a rising popularity of women embracing their natural greys, women are heading to the salons asking for statement silver locks - so much so that we named Silver the Hair Colour of the Year in 2019. However despite its rising popularity, not everyone feels comfortable taking the leap into showing off their salt and pepper strands and opt for alternative coverage.&nbsp;<br /> <br /> If you find yourself sitting firmly in the &lsquo;cover them up&rsquo; grouping, then read on for our top tips on navigating colouring your greys at home.&nbsp;<br /> <br /> *Always perform a patch test 48 hours before dyeing your hair.&nbsp;<br /> <div>&nbsp;</div>" } }, { "@type":"ListItem", "position": 4, "url" : "https://www.loreal-paris.com.sg/beauty-magazine/hyaluronic-acid-true-vs-false", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Hyaluronic acid: true vs false", "image":{ "@type":"ImageObject", "url":"https://www.loreal-paris.com.sg/-/media/project/loreal/brand-sites/oap/apac/sg/articles/skin-care/beauty-gestures/how-to-keep-my-skin-plump-and-firm-hero.jpg?rev=a44eee4d6570414a9bb4cc3e0fff9869", "height":900, "width":2000 }, "datePublished": "2021-09-30T12:58:15+00:00", "dateModified": "2022-01-23T02:22:51+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.loreal-paris.com.sg/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=043a5893295a412fb46ec561cbd31147", "width":189, "height":60 } }, "description":"Moisturising, anti-ageing, plumping, available in creams or by injection, hyaluronic acid is THE anti-ageing essential. Here are the facts..." } }, { "@type":"ListItem", "position": 5, "url" : "https://www.loreal-paris.com.sg/beauty-magazine/the-return-of-retinol", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"The Return of Retinol", "image":{ "@type":"ImageObject", "url":"https://www.loreal-paris.com.sg/-/media/project/loreal/brand-sites/oap/apac/sg/articles/skin-care/beauty-gestures/dry-skin-a-softening-thirst-quenching-beauty-routine-hero.jpg?rev=5b46f3f9255b417a815b1ea6aaed5df7", "height":900, "width":2000 }, "datePublished": "2021-10-01T06:47:20+00:00", "dateModified": "2022-01-06T14:33:05+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.loreal-paris.com.sg/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=043a5893295a412fb46ec561cbd31147", "width":189, "height":60 } }, "description":"Here’s everything you need to know about the anti-ageing hero and its comeback." } }, { "@type":"ListItem", "position": 6, "url" : "https://www.loreal-paris.com.sg/beauty-magazine/glycolic-acid-peel-after-care", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Glycolic Acid Peel After Care", "image":{ "@type":"ImageObject", "url":"https://www.loreal-paris.com.sg/-/media/project/loreal/brand-sites/oap/apac/sg/articles/skin-care/contextualized/how-to-protect-your-skin-from-the-harmful-effects-of-pollution-hero.jpg?rev=745b99688ded486eb211495a3ac2b76c", "height":900, "width":2000 }, "datePublished": "2021-10-01T06:48:12+00:00", "dateModified": "2022-01-06T14:31:58+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.loreal-paris.com.sg/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=043a5893295a412fb46ec561cbd31147", "width":189, "height":60 } }, "description":"Glycolic acid is a beauty buzzword that’s been doing the rounds for a while now. Known for its ability to tackle a range of skin problems, including acne, premature ageing and skin pigmentation, glycolic acid is found in a range of beauty products, from moisturisers to exfoliating pads. </br> Found naturally in the epidermis layer of the skin, hyaluronic acid plays a vital role in preserving the skin’s tone and elasticity. It’s no accident that it has an unrivalled reputation for providing hydration, it’s one of the reasons why younger skin is naturally plump and smooth. Thanks to its unique structure, it can hold on to water molecules, helping to hydrate the skin, acting like a sponge and soaking up to 1,000 times its weight in water." } }, { "@type":"ListItem", "position": 7, "url" : "https://www.loreal-paris.com.sg/beauty-magazine/the-benefits-of-hyaluronic-acid-in-skincare-and-makeup", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"The benefits of hyaluronic acid in skincare and makeup", "image":{ "@type":"ImageObject", "url":"https://www.loreal-paris.com.sg/-/media/project/loreal/brand-sites/oap/apac/sg/articles/2000x900_lop_skincare_revitalift.jpg?rev=a269c65b381245cdaf7e62269a3a4bbf", "height":900, "width":2000 }, "datePublished": "2021-10-01T06:47:14+00:00", "dateModified": "2022-01-06T14:28:33+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.loreal-paris.com.sg/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=043a5893295a412fb46ec561cbd31147", "width":189, "height":60 } }, "description":"Maintaining fresh and youthful skin is something many of us strive for, but is hyaluronic acid serum the key? A tolerance molecule reported to bring back volume and maintain plumpness, hyaluronic acid is a critical ingredient in many makeup products. So, is hyaluronic acid good for skin? And what does hyaluronic acid do anyway? Find out everything you need to know with our handy guide to this super-soaking skincare ingredient." } }, { "@type":"ListItem", "position": 8, "url" : "https://www.loreal-paris.com.sg/beauty-magazine/hyaluronic-acid-for-all-ages", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Hyaluronic Acid for All Ages", "image":{ "@type":"ImageObject", "url":"https://www.loreal-paris.com.sg/-/media/project/loreal/brand-sites/oap/apac/sg/articles/skin-care/still-life/micellar-water-the-baby-soft-queen-of-cleansers-hero.jpg?rev=c4786782bd7a4a77b5e18ca47a11c7ff", "height":900, "width":2000 }, "datePublished": "2021-10-01T06:48:05+00:00", "dateModified": "2022-01-06T14:31:11+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.loreal-paris.com.sg/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=043a5893295a412fb46ec561cbd31147", "width":189, "height":60 } }, "description":"While the idea of putting acid on your face may not sound too appealing, hyaluronic acid is no ordinary ingredient. Banishing any idea of acids burning or causing discomfort, this ‘miracle molecule’ is the gentle key to smooth, hydrated skin, whatever your age." } }, { "@type":"ListItem", "position": 9, "url" : "https://www.loreal-paris.com.sg/beauty-magazine/the-5-beauty-benefits-of-glycolic-acid", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"The 5 beauty benefits of glycolic acid", "image":{ "@type":"ImageObject", "url":"https://www.loreal-paris.com.sg/-/media/project/loreal/brand-sites/oap/apac/sg/articles/skin-care/humanity/the-5-beauty-benefits-of-glycolic-acid-article.jpg?rev=ebb57273c8b64eb2bad96a54a7210165", "height":900, "width":2000 }, "datePublished": "2021-10-01T06:47:56+00:00", "dateModified": "2022-01-23T02:22:07+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.loreal-paris.com.sg/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=043a5893295a412fb46ec561cbd31147", "width":189, "height":60 } }, "description":"Glycolic acid... The name rings a bell. But where did we hear about? Who mentioned it? And what makes it so great? Here are the 5 indisputable reasons why glycolic acid can help us in our quest for perfect skin!" } }, { "@type":"ListItem", "position": 10, "url" : "https://www.loreal-paris.com.sg/beauty-magazine/how-to-choose-the-right-day-cream", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"How To Choose The Right Day Cream", "image":{ "@type":"ImageObject", "url":"https://www.loreal-paris.com.sg/-/media/project/loreal/brand-sites/oap/apac/sg/articles/skin-care/still-life/the-day-cream-guide-which-one-to-pick-for-mature-skin-article.jpg?rev=1ae7256f73044ffbb149cbf8adfbbc99", "height":900, "width":2000 }, "datePublished": "2021-10-01T06:47:00+00:00", "dateModified": "2022-01-06T14:29:06+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.loreal-paris.com.sg/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=043a5893295a412fb46ec561cbd31147", "width":189, "height":60 } }, "description":"It's a day cream jungle out there: natural, hydrating, nourishing, mattifying, anti-ageing... Get it wrong and your skin will reply with an unsightly crop of spots and blemishes. Which is where our handy guide comes in that includes everything you'd want to know about day cream," } }, { "@type":"ListItem", "position": 11, "url" : "https://www.loreal-paris.com.sg/beauty-magazine/vitamin-a-our-skins-personal-bodyguard", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Vitamin A, our skin's personal bodyguard", "image":{ "@type":"ImageObject", "url":"https://www.loreal-paris.com.sg/-/media/project/loreal/brand-sites/oap/apac/sg/articles/skin-care/beauty-gestures/the-skincare-routine-you-need-in-your-life-post-baby-hero.jpg?rev=6b69f8ad67c946adad420007031ec940", "height":900, "width":2000 }, "datePublished": "2019-03-27T10:12:08+00:00", "dateModified": "2022-01-23T02:22:38+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.loreal-paris.com.sg/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=043a5893295a412fb46ec561cbd31147", "width":189, "height":60 } }, "description":"We all know that vitamin A helps us see in the dark. We may not, however, realise the essential role it plays when it comes to our skin. Here's a closer look at this multi-functional vitamin. " } }, { "@type":"ListItem", "position": 12, "url" : "https://www.loreal-paris.com.sg/beauty-magazine/retinols-back-on-the-scene-and-heres-why", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Retinol's back on the scene and here's why", "image":{ "@type":"ImageObject", "url":"https://www.loreal-paris.com.sg/-/media/project/loreal/brand-sites/oap/apac/sg/articles/retinol-is-back-on-the-scene-and-here-is-why-article.jpg?rev=608f88b4d12f42628c26332f6baef28f", "height":600, "width":2000 }, "datePublished": "2021-10-01T06:48:19+00:00", "dateModified": "2022-01-23T02:21:23+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.loreal-paris.com.sg/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=043a5893295a412fb46ec561cbd31147", "width":189, "height":60 } }, "description":"Retinol was THE star anti ageing solution during the 90's, before becoming sidelined by other active ingredients. At the time it was considered to be an irritant and deemed unsuited to sensitive skin. The good news is that's now back in action, thanks to new, gentle formulae!" } } ] } }

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