50 YEARS OF WORTH IT

In this month dedicated to self-esteem, our spokespersons have some news lessons of worth for you.

For 50 years, L'Oréal Paris has been delivering this message that does so much good and that each of us can and must make our own: "Because I'm worth it". The month of February is dedicated to self-esteem. What better opportunity to give a voice to these women and men who, behind their success, hide weaknesses, but above all strengths. In each of these videos, these spokespersons give their personal testimony and lay themselves bare. Because whatever their background, whatever their origins, their ages and their successes, the truth always triumphs: yes, each of them, each of us, we're worth it.
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How can you be yourself when everyone want you to be someone else? The important thing is not where you come from but where you are going, guided only by what you believe in. Just be yourself, without any compromise. Only then, you can ask yourself the question a hundred times, the answer will be there, unchanging: yes. You’re worth it. Want Jane Fonda to tell you herself? 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But how we begin to define our worth. You are who you are, with your differences, your specificities, your characteristics. What you are is a richness that makes the world a better place. And you know what? You’re worth it. You’re not sure about that? 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But even saying this proves the opposite. Men are only worth it if they fight for women to be treated the same as they are. The important thing is not to say, as a man: I am worth it. The important thing is to be able to say, finally: men, women, we’re worth it. All of us. And this is a man telling you this. For that reason alone, it's worth watching his video." } , { "@type":"ListItem", "position": 6, "url" : "https://www.loreal-paris.com.sg/lesson-of-worth-7---helen-mirren", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Lesson Of Worth 7 - Helen Mirren", "image":{ "@type":"ImageObject", "url":"https://www.loreal-paris.com.sg/-/media/project/loreal/brand-sites/oap/apac/sg/articles/lesson-of-worth/helen--hero-article.jpg?rev=8b4ea66c87344474aacf46e0534bf456", "height":900, "width":2000 }, "datePublished": "2021-08-04T10:10:55+00:00", "dateModified": "2022-02-24T09:19:54+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.loreal-paris.com.sg/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=043a5893295a412fb46ec561cbd31147", "width":189, "height":60 } }}, "description":"I’m worth it. It’s radical isn’t it? Yes it is. Because truth is radical. Whatever you think, whoever you are, just fight for what you believe in. That’s the only way to be yourself, whether you are a man, a woman, young or old. Shut people up. Be yourself. Because you’re worth it. And we need you, your opinions, your values, to make a difference. You’re worth it. Helen Mirren's journey is just as yours. 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The choice to believe in that little negative voice that tells you that you are not capable. Or to listen to that positive voice that tells you that anything is possible, as long as you believe in yourself. Camilla Cabello can make that positive voice echo inside you. Watch her video and see how much you’re worth it if you decide to listen to the voice that encourages you, that believes in you." } , { "@type":"ListItem", "position": 8, "url" : "https://www.loreal-paris.com.sg/lesson-of-worth-9---liya-kebede", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Lesson Of Worth 9 - Liya Kebede", "image":{ "@type":"ImageObject", "url":"https://www.loreal-paris.com.sg/-/media/project/loreal/brand-sites/oap/apac/sg/articles/lesson-of-worth/liya---hero-article.jpg?rev=a82f69d0327647a68109a53fd1248554", "height":900, "width":2000 }, "datePublished": "2021-08-04T10:10:55+00:00", "dateModified": "2022-02-24T09:21:02+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.loreal-paris.com.sg/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=043a5893295a412fb46ec561cbd31147", "width":189, "height":60 } }}, "description":"You are a woman. 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To come back from afar. To go who knows where. There is only one truth that helps to move forward, always: I'm worth it. These words are keys. No one can say what tomorrow will bring. But click and listen to Andie's message. And then your tomorrows will come with this message that will help you, no matter what: you're worth it." } , { "@type":"ListItem", "position": 10, "url" : "https://www.loreal-paris.com.sg/lesson-of-worth-11---nidhi-sunil", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Lesson Of Worth 11 - Nidhi Sunil", "image":{ "@type":"ImageObject", "url":"https://www.loreal-paris.com.sg/-/media/project/loreal/brand-sites/oap/apac/sg/articles/lesson-of-worth/nidhi---hero-article.jpg?rev=75ea6aaf3ed14fa5b0e9d3ebded028f2", "height":900, "width":2000 }, "datePublished": "2021-08-04T10:10:55+00:00", "dateModified": "2022-02-24T09:21:37+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.loreal-paris.com.sg/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=043a5893295a412fb46ec561cbd31147", "width":189, "height":60 } }}, "description":"If you see a place in the culture where you feel out of place just because you’re a woman, because you have freckles or dark skin, then that’s exactly where you need to be. That’s how, all together, we’ll change the narrative. Because we’re all worth it. And even more so if people say the opposite. Nidhi's message is a hymn to hope that you must hear in this video." } , { "@type":"ListItem", "position": 11, "url" : "https://www.loreal-paris.com.sg/lesson-of-worth-12---her", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Lesson Of Worth 12 - HER", "image":{ "@type":"ImageObject", "url":"https://www.loreal-paris.com.sg/-/media/project/loreal/brand-sites/oap/apac/sg/articles/lesson-of-worth/her-hero.jpg?rev=60c66723078c4195be08d51c0864e1ec", "height":900, "width":2000 }, "datePublished": "2021-08-04T10:10:55+00:00", "dateModified": "2022-02-24T09:20:07+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.loreal-paris.com.sg/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=043a5893295a412fb46ec561cbd31147", "width":189, "height":60 } }}, "description":"Perfection is not the truth. You are the truth. So don’t listen to the voice in your head when your heart is speaking. Il has to tell you the real messages. The ones that are deep inside you. The ones that define you. Only they know the truth: you're worth it. Watch this video, which is arguably one of H.E.R.'s most beautiful songs. She doesn't sing it, she screams it. For you." } ] } }

Your Hour, Her Power Campaign

This International Women’s Day, L'Oréal is seeking to do its part to uplift and empower women in Singapore, with a focus on low-income and marginalised groups. Living up to its tagline ‘Because You’re Worth It’, L'Oréal wishes to help these women find their own meaning of worth and to not allow their circumstances or other people to dictate their sense of self-worth.

In celebration of International Women’s Day (IWD) on March 8, L'Oréal Singapore is teaming up with local charity Image Mission Ltd, which manages Dress for Success Singapore (DFSS), to empower women from all walks of life who struggle with self-esteem and self-worth, particularly those who face fear and anxiety when looking to return to the workforce after a period of unemployment.

L'Oréal aims to complement DFSS’ mission through providing a workshop session on job search, career-building, leadership and supporting other women, participating in DFSS’ campaign ‘Your Hour, Her Power’ as a pledge partner, and lending their brand power for greater awareness through a joint press release with DFSS.

Dress for Success Singapore

You can make a difference by donating to Dress for Success Singapore campaign here.

 

Here are some of the activities that the donations will be used for:

 

- Styling for interview
- Employment Styling
- Interview Coaching
- Mentoring
- Workshops
- Partner programmes
- IM Ready. A programme that offers end-to-end solution for job seeking clients who want to enter the workforce

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