Tired and tested anti ageing tips for all age groups!

The earlier we start to attack signs of ageing, the later our wrinkles will settle in! So it's wise to start our beauty routine in our twenties. We should not only moisturise but also prevent wrinkles from cropping up in the first place - usually ten or so years later when the deeper layers of our skin begin to change. We can start to deal with uneven skin tone and annoying blemishes.

It's during our thirties that our skin begins to visibly change. Our metabolism slows down, cell renewal is less efficient and we begin to produce less collagen. Even if our wrinkles haven't turned into furrows, other signs of ageing will have raised their heads: tired, dull features and a distinct lack of glow. Expression lines are a classic, so time to apply an anti-wrinkle cream morning and night, alongside an eye contour treatment to protect this extremely fragile zone.

Our wrinkles have deepened, our features have begun to sag, our skin may look thin and sallow, whilst liver spots may have appeared. We need to keep up our preemptive strikes, whilst dealing with matters in hand. Apply an anti ageing cream morning and night: day creams should contain an SPF and use a richer formula in the evening. You should also invest in a serum, as they are twice as concentrated in active ingredients than creams.

Mid-life hormonal changes wreak havoc with our skin. It thins, dries and dulls, whilst our wrinkles deepen and our features lose definition. Treat yourself to an anti-ageing cream that's designed for mature skin. These are multi-taskers that minimise all signs of ageing (loss of density, lack of nutrients, liver spots...) and their regenerating formulae make our skin feel comfortably soft.

At this age, our skin continues to thin and lose density. It gets drier, more fragile and loses its rosy glow. Our skin's supporting fibres become frail, making our skin sag. Vertical wrinkles are more apparent, particularly bar code lines on our upper lip and along our chin folds. Keep applying a global anti-ageing cream, but opt for one that brightens dull skin to give you a healthy, dewy complexion.