There is no need to use more skincare products than you did up until your 40s, but it's best to apply formulas that moisturise, firm, thicken and brighten the complexion. Cleansers should be cream based rather than soap, so as not to dry out skin, while toners are fine as long as they include moisturising properties and no alcohol. Applied morning and night to the face, neck and cleavage, treatments available can be moisturising, anti-ageing, protective, nourishing, stimulating and smoothing. It's also a good idea to apply a serum before your cream. Serums are a complementary treatment that work on a deeper level by boosting collagen and elastin production. Finally, eye contour and lip creams will smoothe and moisturise these particularly delicate areas, especially formulas that are high in essential fatty acids.